Souvenirs for the Soul: A Glass of Ice-Cold Water

It started as a tiny drug store in a prairie town of 326 people. The new owners took possession in 1931, serving the community which had been devastated by the Great Depression and was just entering the dust bowl years. The owners lived in a small space in the back of the store, separated only by a blanket suspended from the ceiling.

After four-and-a-half years of hardly a customer, they considered selling and moving on to better opportunities. But one smoldering summer day, the wife had a Divine inspiration.

“The people in those cars going up and down the highway must surely be thirsty. What if we put up signs offering a free glass of ice water?” Before they’d finished setting up the signs people were already stopping by for water (and ice cream).

2017 June 19 Hot Traveling

Photo courtesy of Pablo Garcia Saldana @ Unsplash

Handing out free, ice-cold water changed the owners’ lives.

Wall Drug Store in Wall, SD now occupies an entire block, and hosts as many as 20,000 visitors a day. Our family stops there every time we travel down Interstate 90. We just can’t resist a place that has experienced God’s blessings by doing things God’s way. Well, truth be told, I guess we can’t resist their ice cream either.

Once he’d earned enough money to begin traveling, Wall Drug founder, Ted Hustead, had another brilliant idea. While on vacation in London, he hung a huge sign on a wall in a subway station. It humorously informed the locals that Wall Drug was only 5,160 miles away. The sign then offered free information about South Dakota to anyone who wrote them. In short order they began receiving 15-20 letters a day.

Signs began appearing all over the world—sometimes only as large as a road sign—with an arrow pointing in the direction of Wall, SD, and listing the distance to the store. They’ve shown up in places like Paris, Kenya, and even Antarctica. My husband saw one for the first time while touring Greece. It was these signs that drew us to make our first stop while on vacation with our children in 2001.

Since we homeschooled we had decided to take a month-long vacation that September. Temps would be cooler and crowds would be much lighter than traveling during the summer months. As their teacher, I wanted to make every day a learning opportunity. So, in researching our route, I discovered Wall Drug was only a few blocks off the interstate.

When we got there we all made a beeline for that promised free glass of water. We simply had to have a taste of history. Of course, the cooler of water was placed right inside the ice cream parlor where we discovered something even more inviting.

When planning for this trip, I decided to adopt an activity my father had conducted during one of our summer vacations. To minimize teenage sibling arguments, he prepared daily devotions. I did the same, by writing devotions that had to do with what we’d be visiting each day. Well, you might guess what Scripture I used for us to meditate on the day we visited Wall Drug. Yes, Matthew 10:42

“He who receives you receives Me, and he who receives Me receives Him who sent Me. … And whoever in the name of a disciple gives to one of these little ones even a cup of cold water to drink, truly I say to you, he shall not lose his reward”

(Matthew 10:40 and 42, NASB).

Souvenir for the Soul

When we do the simplest of things, meeting the most basic of needs, as representatives of Jesus’ compassion for the vulnerable, we are promised great reward.

Ted Hustead, in telling the story of Wall Drug’s history, said,

Free Ice Water. It brought us Husteads a long way and it taught me my greatest lesson, and that’s that there’s absolutely no place on God’s earth that’s Godforsaken. No matter where you live, you can succeed, because wherever you are, you can reach out to other people with something that they need!

Sometimes we think we’ll make the biggest impact by doing big things. Well the story of Wall Drug begs to differ. Jesus begs to differ. It’s such a relief to know our greatest impact is made when doing the small things.

June 19 Cup of Cold Water

So maybe that’s the way we can break through the big walls our “unattached” kids have erected. We don’t have to knock down those walls.

We simply need to stand on our tip toes, extend a hand over, and offer a cup of water.

Something as simple as a smile, a light touch to a shoulder, a few words of encouragement (like “I believe in you.”), a moment to listen (with mouth closed while looking straight into their eyes). These refreshing gestures, will go along way in softening their hearts. You may not notice what happens on the other side of those walls, but in years to come you just might get to hear them tell of the little ways you quenched their thirst.

Souvenirs for the Soul: Dangerous or Stunning?

Call me unorthodox, but they didn’t look beautiful to me. Oh, they took my breath away, but they looked…

Dangerous

… like gaping jaws, ready to suck me in, crush me to pieces, and finish me off. I felt threatened by their enormous, jagged wildness. My initial response was to beg the Lord to keep me far away—at a safe altitude as I flew high above them toward my destination in Alaska.

Last week I shared about my experience flying over the Yukon Mountains . I related how I had to quelch the fear that those mountains could destroy me, and choose to marvel at their grandeur instead. I shared how at first they terrified me, until I decided to let them inspire me. Because once I got past my fear, I could see they were …

Stunning

… an endless, pristine display of God’s magnificence.

But you know what? Those mountains were inanimate. They were just sitting there. Somehow despite their lifelessness they had stirred powerful emotions. How is that? Because in reality, a piece of rock of any size can’t wield that kind of power. It has no control over my reactions. My fears were actually prompted by something deeper—more than likely a lack of understanding or experience with those mountains.

Souvenir for the Soul:

The same is true with people’s opinions. We have no control over how people view us. We aren’t capable, nor are we responsible, to dictate what people think. We can seek to better inform others, but in the end …

Whether they think we’re dangerous or stunning is their choice.

A couple of things to consider here.

One, we need to do all we can to be at peace with those around us, and then leave the results with the Lord.* It was the Creator, after all, that caused me to change my feelings about the Yukon Mountains. He is fully capable to change what people think—as long as they’re willing (something we can’t do a thing about either).

June 12 We have no control over how people see us

Two, the opinion we do have control over is our own. How do we view those around us, especially the ones that look dangerous? I’m not talking about an unsafe person who can physically or emotionally harm us. I’m talking about our mother-in-law, or neighbor, or coworker that we tend to avoid because we seem to frequently irritate each other. And, of course, our unattached children might very well fit into the dangerous category, too.

I wonder what would happen if we started viewing the “dangerous” people in our lives as “stunning”.**

Wondrous creations of God. What kind of difference might it make?

If I imagine what it might be like to have my feet on the ground—up close and personal—in the middle of the Yukon Mountains, I have a pretty good idea, my opinion of them would change dramatically. Maybe, the people we fear are like that, too. Maybe we need to take the time to draw closer: feel their soil beneath our feet, meander through their wildness, smell the fragrance of the flowers that grow in their crevices, drink from the waters that spring from their depths. I have a feeling we’d be amazed at their beauty.

June 12 Maybe its time we meander

A word of caution: We can’t crash land in their midst. We have to study guide books, pack water and energy bars, wear appropriate shoes, and examine the landscape to find the safest trails. We have to tread respectfully.

And maybe it would help if they got a closer look at us. Maybe this week might be a good time to extend an invitation. A smile. A compliment. A note in the mail. A cup of coffee at a nearby venue.

They may never change their view of us, but I have a feeling the Creator would like us to seek out our own fresh perspective of them. He’d like us to quelch our idea that someone is dangerous, and deliberately look for what’s stunning.

Without naming anyone, share in the comments three words that describe the stunning beauty of a person you used to think was dangerous.

Do not repay anyone evil for evil. Be careful to do what is right in the eyes of everyone.
*If it is possible, as far as it depends on you, live at peace with everyone.
Do not take revenge, my dear friends, but leave room for God’s wrath, for it is written:
“It is mine to avenge; I will repay,” says the Lord.
On the contrary:
“If your enemy is hungry, feed him;
if he is thirsty, give him something to drink.
In doing this, you will heap burning coals on his head.”
Do not be overcome by evil, but overcome evil with good.
Romans 12:17-21, NIV

**In everything, therefore, treat people the same way you want them to treat you, for this is the Law and the Prophets.
Matthew 7:12, NASB